Why Privateseller.ie/Privatelet.ie chose the Daily Star in which to assist and subsidise our clients to advertise their properties?
1)Firstly, no other paper impressed us a much in terms of their circulation and readership and their relevance to the market our clients are trying to sell to.
Here is an indication of the extent of their readership and market:
Readership Figures - The Star JNRS 2009
The Star Newspaper is Ireland’s second largest read National Daily Title and is Ireland’s largest read Daily Popular title with a readership of 462,000 per average issue.
Fact: 267,000 Men read The Star every day
Fact: 194,000 Females read The Star every day
Co Dublin
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119,000 |
| Greater Dublin |
161,000 |
| Rest of Leinster |
136,000 |
| Munster |
102,000 |
| Connacht/Ulster |
94,000
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IrelandsLEADING DAILY TITLE…
The Star is the NO.1 title for adults aged 15-24, 15-34, 25-44, 15-44 and main shopper with kids
Under 35 Years 214,000 - 50% of Star readers - This is 74,000 MORE than our nearest rival
Under 45 Years 317,000 - 69% of star readers - 62,000 MORE than our nearest rival
Solus Readership – 59%of Star readers READ NO OTHER daily newspaper; this is a massive audience of 273,000
2)Secondly, visitors to www.privateseller.ie have doubled in the last 2 months and many of the clients listed already on our website are reporting increased approaches and viewings and even sales.
First time buyers are the biggest % of buyers buying at the moment -another reason to advertise in the Star. The majority of first time buyers are Star readers. So we negotiated a deal where we could subsidise our Privateseller.ie clients to get up to 85% off the normal rate card because we believe that now is the time to move to catch the buyers as the market starts to turn however slowly.
Here is our offer for new clients listing with www.privateseller.ie which we are making available to existing clients for the 4 weeks starting from February 18th.
€35 per week for picture advertisement for the first 4 weeks
€25 per week for picture advertisement for second 4 weeks
€15 per week for picture advertisement from week 8 (cap of 5 months)
OR
10 weeks picture advertisements for €200
New and existing clients signing up to the first 4 weeks in the Daily Star get the first week FREE .
• That means clients can advertise their property with a picture ad for 4 weeks for just €105 for a picture ad in Ireland’s fastest selling newspaper. (This offer is extended to existing clients for the introductory period outlined above)
• That means that clients can list advertise their property for 12 weeks for just €265 – the amount you’d normally pay for one colour ad in a national newspaper.!
Exclusive offer from Privatelet.ie*
Advertise your property for FREE on Ireland’s largest property direct website and for the next 10 weeks you qualify for discounted advertising in the Irish Daily Star
2 weeks to-let ad for just €20 or 3 weeks for just €25!
Over the next few weeks we will be videoing actual sellers, individuals and developers who have sold their properties on Privateseller.ie and upload their stories onto the homepage of www.privateseller.ie. Our Star campaign will enhance our own onsite campaign and vice versa.
Our goal at www.privateseller.ie has been to make it as easy and cheap as possible to sell your house yourself. Our goal with the Daily Star campaign was to make it a “no brainer” for our clients to maximise their advertisement on Privateseller.ie. We think we’ve achieved that with the rates we’re offering for the next 10 weeks! Our investment in the advertising of our clients properties demonstrates to our clients and new clients our confidence in advertising now.
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